This article has been updated to clarify the name of the feature. EST: A previous version of this article incorrectly stated DJ’s name as X. While DJ is cute and fun to play with, it’s hard to feel like the AI isn’t just Spotify’s attempt at chasing the wave of AI-forward products from tech companies, like Microsoft’s ChatGPT-fueled Bing and Shutterstock’s AI art generator.ĭJ is in Beta, and is available to Spotify Premium users in the United States and Canada today.Ĭorrection February 22 9:20 a.m.
DJ is basically a humanization of Spotify’s already existing AI-generated playlists-which also recommend you songs you might like and revisit your past listening habits-except now the tool has a fun voice. While some users could find the constant interruptions by DJ annoying, Spotify says that this commentary can actually engage the user and convince them into trying the new music DJ feeds them.īut with all that said, DJ is a little unnecessary. DJ is an effort in that direction, of taking the experience of using Spotify and tailoring it to a specific user. Spotify says that 81% of its users enjoy the platform’s personalization, like Spotify Wrapped, which generates a completely unique annual roundup of your most listened to songs. “If we change a comma to a period or to an ellipsis, that can actually change the inflection of AI X,” Jernigan said at the event. Writers at Spotify generate scripts based on Jernigan’s own cadence, inflection, and slang usage, which are then fed into a voice model that Spotify trained with machine learning to mimic Jernigan’s voice that will generate DJ’s commentary. The AI that powers DJ was not built from the ground up by Spotify, but was developed following the company’s acquisition of Sonatic, a London-based tech company that specializes in AI voices. If the present suite of songs isn’t fitting the mood, you can tap DJ’s button located at the bottom right of the screen to switch up the mood. Tapping on DJ will begin the AI’s process of sending you personalized music complete with a brief monologue every five or so songs, just like you’d hear on the radio. There you will be greeted by a wobbly green circle on a vivid blue backdrop-that’s DJ.
You can access DJ by navigating to the Music feed on the Spotify mobile app’s home page. “That’s a tool we haven’t had in the past, that we’re really excited about.” Italiano-Spotify’s Head of Global Hits-said during a press event at Spotify’s office in Brooklyn yesterday. “ gives us the ability to harness the power of contextualization to help tell artists’ stories and talk about songs a little bit deeper,” J.J. Remembering Enterprise: The Test Shuttle That Never Flew to SpaceĪpple's 12 Most Embarrassing Product Failures These Winning Close-Up Photos Show Life That's Often Overlooked
DJ is Spotify’s latest foray into AI, but the music streaming service is no stranger to artificial intelligence-Spotify uses AI to feed you customized playlists like Daily Mixes, Decade Mixes, and Mood Mixes. DJ generates charming and cheeky quips after every few songs that were generated via machine learning, and these comments describe your listening habits and fun facts about the album or song you’re listening to. The company’s new AI DJ, aptly named “DJ,” helps guide you through your listening experience by feeding you music it thinks you’ll love along with computer-generated commentary on what makes those songs great.ĭJ serves as a music curation tool from Spotify that feeds you songs you like and songs it thinks you’ll like, wrapped up in a realistic voice modelled after Xavier “X” Jernigan, Spotify’s Head of Cultural Partnerships. Spotify has unveiled a new feature to help curate your music that is fueled by artificial intelligence. Spotify’s new AI-powered DJ is a cute little green circle that recommends you music and commentates on the songs you’re listening to.
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